SJM Resorts, S.A. shone at the “Macao Week in Chongqing” held in Jiefangbei Square, Chongqing from 2 December to 6 December.
Through a booth inspired from the Oriental Portuguese culture, stage dance, media interaction and special offers, Chongqing residents were able to embrace the lovely charm of a cultural tour to Macau up close, and get a glimpse of Macao and SJM’s landmarks such as Hotel Lisboa, Grand Lisboa Hotel, as well as the newly opened Grand Lisboa Palace Resort. The visitors joined the lottery-drawing happily and took prizes home.
One of the key features of the Macao Week in Chongqing roadshow, the “Macao Love Story” dance was staged by SJM. Young dancers, dressed in wedding gowns and suits, recreated the process of new couples meeting, getting to know one another and falling in love, intertwining the movement of love with dance steps.
The backdrop consisted of Grand Lisboa Palace Resorts wedding and banquet venue, the Grand Pavilion. Considered an ideal wedding venue for many betrothed couples, the Grand Pavilion is dreamy and magnificent in style. The well-lit pavilion features resplendent interiors, and a white and elegant astylar design.
The graceful outdoor terrace offers a panoramic view of the verdant garden and Chinoiserie motifs of the resort. The special European-styled wedding service featured by Grand Lisboa Palace Resort has made it a new highlight for those who plan a destination wedding and add a nice romantic touch when traveling to Macau.
As a culture and tourism pioneer brand in Macau, SJM worked with multiple media to launch campaigns and special offers to incentivise Chongqing residents to more actively understand the charm of Macao as a safe and tourist friendly city. At the Macao Week in Chongqing, online and offline connection activities, hotel packages and limited-time special offers were launched, making the atmosphere at the SJM’s booth lively and bustling.
Ms. Daisy Ho, Chairman of the Board of Directors of SJM, said, “We are delighted to participate in the Macao Week in Chongqing to show Macao’s charm to the local citizens and help boost Macao’s tourism. SJM has created a number of classic landmarks for Macau over the years, supporting the city’s development into a ‘world centre of tourism and leisure’.
Our newly opened Grand Lisboa Palace Resort embodies in its design the harmonious exchange of Chinese and Western cultures in Macau, while offering first-grade modern facilities and services to our customers. As Macao’s first integrated resort to introduce the concept of fashion hotels, the Grand Lisboa Palace is committed to creating stunning and unforgettable experiences for Macao’s residents and tourists alike.”