The third seminar in the joint training series “Together We Deliver Exceptional Hospitality as Tourism Ambassadors”, organized by MGM in collaboration with the Macao Government Tourism Office (MGTO), was held recently in the Ballroom of MGM COTAI under the theme “Be the Digital Ambassador: Showcasing Macao’s Charm with Online Courtesy.”
The seminar focused on exploring how artificial intelligence (AI) can improve the quality of tourism services, aligning with the Macau SAR Government’s “1+4” economic diversification strategy and reinforcing the city’s status as a World Centre of Tourism and Leisure. The event attracted over 230 participants, including professionals from the tourism and related sectors, MGM team members, as well as local university faculty and students.
As part of the ongoing “Macao Courtesy Campaign”, MGM invited Professor Ivan Lai, Program Coordinator for the Doctor of Business Administration of Macao Polytechnic University (MPU), as the keynote speaker. He discussed the role of AI in transforming traditional tourism ambassador responsibilities, elaborated on how to leverage AI technology to empower individuals to take on this role, and shared practical strategies for using AI tools to enhance the quality of tourism services.
Distinguished guests who attended the event included:
- Cheng Wai Tong, Deputy Director of the MGTO;
- Zhao Su, Assistant of the Economic Affairs Department of the Liaison Office of the Central People’s Government in the Macao SAR;
- Wendy Yu, Executive Vice President of Human Resources of MGM;
- Iwan Dietschi, Senior Vice President of Hospitality of MGM;
- Johnny Siu, Deputy Director of the Centre for Gaming and Tourism Studies of MPU.
Wendy Yu, Executive Vice President of Human Resources of MGM, said: “MGM is committed to embracing innovative technology to enhance service quality. We are delighted to collaborate with MGTO again to provide a learning platform for industry professionals and our team members to stay ahead of AI trends. Integrating technology with the core values of the ‘Macao Courtesy Campaign’ empowers our team members to better deliver the city’s unique hospitality with greater efficiency and precision, creating unforgettable experiences for our guests.”
“Together We Deliver Exceptional Hospitality as Tourism Ambassadors” Training Series has garnered support from over 30 entities, and attracted over 1,500 attendees since its launch. Last year, MGM collaborated with MGTO to hold the “Youth Hospitality Activities – Macao Tourism Courtesy Short Video Contest”, which received over 170 creative submissions, showcasing Macao’s unique charm and warm hospitality from the perspective of local youth.
MGM and MGTO will continue to strengthen collaboration through diverse thematic seminars and activities, helping industry professionals to understand the needs of different visitor demographics, improve service quality, develop innovative tourism experiences, and jointly promote multi-source tourism markets and the high-quality development of Macao’s tourism industry.
