Innovative iGaming content provider ENJOY has announced a significant expansion of its regulated Italian market operations, successfully launching its games across Lottomatica Group’s tier-one platforms, Lottomatica.it and GoldBet.
Facilitated by Microgame, this dual launch immediately brings ENJOY’s top-performing titles—including 3 Mariachis: Hold and Win, Fire Express: Hold and Win, and Hotfire Coins XXL—to a massive new audience of Italian players.
This strategic rollout allows ENJOY to tap into both Lottomatica.it’s established casino base and GoldBet’s highly engaged gaming community.
The move further cements the studio’s presence in one of Europe’s premier, highly competitive regulated markets following its initial entry into Italy earlier in 2026.
Christos Zoulianitis, Chief Commercial Officer at ENJOY Gaming, said: “Partnering with two great brands marks an important milestone for ENJOY as we deepen our presence in one of Europe’s most mature regions following our recent entry. This is a key market, and the development enables us to bring our popular content to a broader player audience through two of the country’s most recognised casino brands. We look forward to building on this partnership as our presence in Italy grows.”
