SBC Summit is expanding its support for the next generation of betting and gaming innovators through an enhanced partnership with BettingStartups, which will oversee both the Startup Hub and the SBC First Pitch competition at SBC Summit 2026.
Taking place from 29 September to 1 October at Lisbon’s Feira Internacional de Lisboa and MEO Arena, the event will provide early-stage companies with increased opportunities to connect with investors, operators, media and strategic partners.
As the official host of the Startup Hub, BettingStartups will curate a dedicated space designed specifically for founders and emerging businesses. Positioned between Halls 1 and 2, the area will combine exhibition opportunities with networking activities, creating a central meeting point for startups seeking visibility and commercial growth.
The partnership leverages BettingStartups’ extensive reach within the startup ecosystem. Through its media platform, events, investment activity and founder-focused initiatives, the company has established itself as a key connector between entrepreneurs and industry stakeholders. The collaboration is expected to bring a carefully selected group of innovative startups to Lisbon, showcasing new technologies, products and business models shaping the future of the industry.
In addition to the Startup Hub, BettingStartups will once again lead the SBC First Pitch competition, which forms part of the Product Innovation Showcase Stage on 1 October. The stage will be dedicated exclusively to startups, giving emerging companies a platform to present their ideas directly to operators, investors and senior industry executives.
Hosted by BettingStartups founder Jesse Learmonth, First Pitch will feature five shortlisted startups competing live before a panel of judges. Each company will deliver a three-minute presentation followed by a question-and-answer session, with the winner receiving a prize package worth more than €80,000 to help accelerate its growth journey.
SBC Founder and CEO Rasmus Sojmark said the expanded collaboration reflects the event’s continued focus on fostering innovation across the sector. “Startups are often responsible for introducing some of the industry’s most exciting ideas and technologies, but building a successful company requires access to the right networks and opportunities,” said Sojmark. “BettingStartups has become a trusted voice within the startup community, and this expanded partnership will help create valuable connections between founders, investors and industry leaders.”
Jesse Learmonth added that SBC Summit provides a unique environment for emerging businesses looking to accelerate their development. “SBC Summit brings together influential stakeholders from across the global betting and gaming ecosystem, making it an ideal setting for startups looking to secure partnerships and investment,” he said. “We’re delighted to expand our role at the event and help promising companies gain exposure to the people who can support their next phase of growth.”
Details of participating Startup Hub exhibitors and the finalists selected for SBC First Pitch will be announced closer to SBC Summit 2026.
