OpenBet, a leading content, technology and services provider to the sports betting industry, has reported strong performance following this year’s UEFA European Football Championship, processing more than 140 million bets across all channels with more than £850m wagered during the month-long tournament.
Statistics from the final reveal that the game attracted substantial wagering activity, with more than £73 million staked during the game. OpenBet’s trading team was central to this effort, generating odds, delivering trading content and providing Managed Trading Services through risk and liability management for operators.
Bet slips generated across the global customer base for SportCast’s BetBuilder also showed a significant 470% increase compared to the 2021 tournament, driven by new features, bettor demand and new players adopting the product.
Florian Diederichsen, CTO at OpenBet, said: “Euro 2024 captured the imaginations of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators. Our robust platform technology once again played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers. We delivered new records in bets processed per-minute and overall bets placed for operators and are proud to play a key role in their success towards continued growth.”
