Pragmatic Play, a leading content provider to the iGaming industry, has signed its first partnership in Finland with Veikkaus Oy, the state-owned lottery, casino, and betting operator.
As part of the deal, players in Finland will be able to enjoy 10 of the provider’s most renowned slot games, including the multi-award-winning Sugar Rush™ and Gates of Olympus™ alongside other player favourites like Big Bass Bonanza™ and The Dog House Megaways™.
The agreement is Pragmatic Play’s first in Finland, a move that further strengthens its foothold in the European market, following recent deals in the region with Merkur Sports and Swiss Casinos.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time.
“Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. Veikkaus is committed to creating a safe and entertaining environment for its players, while contributing significantly to good causes across the country. We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry.”
Jan Hagelberg, Chief Product Officer at Veikkaus, said: “Veikkaus is constantly improving its offering to stay as number one operator for Finnish players. While serving our players with the best customer experience and safest online casino available, providing the best entertainment experiences is at the core of our philosophy. With some of the most instantly recognisable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus.
