Kambi Group plc has signed a long-term sportsbook partnership with Bingoal, a leading operator in Belgium and the Netherlands, to provide its sportsbook to Bingoal across its online and retail channels.
Under the terms of the agreement, Bingoal will replace its current third-party sportsbook provider with Kambi’s sports betting technology and services which will be integrated with Bingoal’s proprietary player account management system.
Kambi’s sportsbook will power Bingoal’s online operations in both Belgium and the Netherlands, as well as its extensive retail network of over 350 betting outlets and press shops in Belgium. The launch of Bingoal’s new and improved sportsbook is expected to take place in Q2 2024.
Kristian Nylén, Kambi CEO and Co-Founder said: “We are delighted to announce our new agreement with Bingoal, an established European operator with a strong brand and a legacy of industry success that spans more than three decades. This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets, and we look forward to supporting Bingoal by driving its online and retail success to new heights.”
Joeri Impens, CEO of Bingoal, said: “We are excited to partner with Kambi and to integrate its best-in-class sportsbook into our operations. Kambi’s sportsbook is known for its high level of performance and innovation, and we believe that the addition of its award-winning technology and services will be crucial as we look to fulfil our sportsbook ambitions in both Belgium and the Netherlands.”
