CatAffs’ partners program has witnessed a remarkable surge in revenue and key performance indicators (KPIs) following the seamless integration of ZingBrain AI.
ZingBrain AI is the artificial intelligence engine for iGaming, which delivers personalised recommendations to create a fully bespoke experience for users. Since CatAffs integrated the ZingBrain AI platform, it has seen impressive results across the board.
This has included:
- 17 percent increase in GGR per player, significantly increasing revenue;
- 16 percent increase in turnover per player, driven by an increase in activity;
- 11 percent increase in bets per player, boosting engagement;
- 30 percent increase in deposits and sessions, improving retention;
- 1 hour per session increase, meaning players are sticking around for longer.
Oleg Smolerov, CPO at ZingBrain AI, said: “We couldn’t be happier to see CatAffs already enjoying improved performance via our platform. This kind of success shows how AI isn’t just a buzzword, but rather something that can significantly improve business performance. We’ll continue to work closely with the CatAffs team to help their brands reach even greater heights.”
Oleksii, Head of Technical Product at CatAffs, added: “ZingBrain AI has very quickly become a key part of our growth strategy here at CatAffs, and the improvements in player engagement and revenue have already gone well beyond our expectations. But what we appreciate most is just how willing the ZingBrain AI team has been to adapt and innovate based on our needs. This is just the start of a great partnership.”
ZingBrain AI is redefining personalisation for iGaming operators, giving users the personal experience they’ve become used to when using YouTube, Spotify or Netflix. The insights are drawn from more than 15 billion transactions and 3.5 million users.
