Fnatic, a global esports powerhouse, has extended its partnership with Shikenso Analytics, the renowned German AI firm specializing in advanced sponsorship tracking and media valuation solutions.
The continued collaboration reinforces Shikenso’s role as a leading analytics provider in the ever-evolving esports ecosystem.
With rosters competing in top-tier titles like League of Legends, VALORANT, APEX and Counter-Strike, Fnatic commands millions of fans and a global following. Backed by leading brands such as Sony, Red Bull, Blacklyte, and Betify, Fnatic remains one of esports’ most commercially impactful organizations – a perfect match for Shikenso’s data-powered solutions.
Through Shikenso’s AI-driven analytics, Fnatic will continue to measure and enhance the performance of its brand partnerships across social media and streaming platforms. The collaboration supports Fnatic’s data-first strategy to deliver transparency, actionable insights, and greater value to current and future partners.
Edward Gregory, Marketing Lead at Fnatic: “Accurate and detailed data is paramount for Fnatic when it comes to showcasing the value we deliver to our partners and ensuring we’re consistently exceeding expectations. In the fast-paced and ever-evolving world of esports, having access to reliable insights is a competitive advantage. That’s why working with a partner like Shikenso is so important – they not only understand the critical role data plays in our ecosystem but also appreciate the unique nuances of the esports landscape. Their expertise empowers us to provide our partners with best-in-class reporting, transparency, and performance measurement that truly reflects the impact of their investment.”
Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics: “This renewed partnership isn’t just about continuing what works – it’s about elevating what’s possible. Fnatic continues to push the boundaries of what data can do for sponsorships, and we’re excited to build the future of data-driven partnerships together.”
