HomeNewsEuropeScientific Games and Hellenic Lotteries unite to deliver premium scratchcard experiences

Scientific Games and Hellenic Lotteries unite to deliver premium scratchcard experiences

Scientific Games, the world’s largest creator of lottery games, has entered a 12‑year partnership with Hellenic Lotteries, part of Allwyn Hellas, Greece’s leading gaming group, to deliver a new generation of entertaining instant scratchcard experiences to players across the country.

Hellenic Lotteries selected Scientific Games as a supplier of scratchcards through a competitive procurement process. Recently, Hellenic Lotteries was awarded the exclusive right to operate and manage passive lotteries and scratchcard games by the Greek State for a period of 12 years, following a relevant international tender and the conclusion of its previous license.

Scientific Games

As part of the partnership, 14 new scratchcard games launched in May, kicking off Hellenic Lotteries’ new license with a splash. The agreement with Scientific Games also provides the possibility to explore digital lottery propositions in the future.

“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”

Scientific Games creates and produces the Greek scratchcards at its European Center of Game Production Excellence in the UK, that serves more than 40 lotteries in EMEA. Under the new agreement in Greece, the company also provides an expert sales support team that ensures all games are delivered efficiently and securely.

“Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices, working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” added Matthias Müller, Senior Vice President, International Sales for Scientific Games.

Scientific Games’ instant game portfolio drives over 70% of global retail sales and powers nine of the Top 10 performing lotteries worldwide, according to La Fleur’s 2026 World Lottery Almanac. Today, the company delivers games, technology, analytics, and services to 150 lotteries in 50 countries.

AGBrief Editorial
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