Study on women’s sports and sports betting to be launched at iGB L!VE

The International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter, and Stats Perform will unveil the results of a ground breaking study on women’s sports and women in sports betting, “Breaking Barriers: Assessing Women’s Sports Growth, Betting Trends, and Integrity Challenges,” during the 2023 edition of iGB L!VE in Amsterdam on 12 July.

The study, conducted by the German Sport University Cologne, analyses the economic development of five women’s sports: soccer, tennis, basketball, cricket, and volleyball. For the very first time it also takes a deep dive into the betting trends in women’s sports and examines the integrity of women’s sports.

Khalid Ali, IBIA CEO said: “Women’s sport has moved from the margins to the mainstream – it is the future of sport and sports betting. That is why understanding the transformation of women’s sports and what it means for the sports betting market and sports integrity is so important. With the Women’s Football World Cup due to start in July this is a great moment to kick-off the conversation about women’s sports, betting and integrity. We look forward to presenting the results of the study at iGB L!VE!

Dr. Sören Dallmeyer, professor at the German Sports University stated: “As women’s sports continue to gain popularity, so does the expansion of sports betting within this domain. One of our roles as a research institution is to study this rapid growth closely. Based on existing scientific evidence and data, we aim to identify where threats to the sport’s integrity may arise and determine the most effective strategies to counteract these challenges.”

Christina Thakor-Rankin, Co-Founder, All-in Diversity, continued: “The rise in women’s sport is bringing in a new, younger and more female generation of sports bettors whose attitude and approach to betting is very different to male bettors. This has implications not just for sports integrity, but also trading practices, market making and safe gambling. By understanding what this new and rapidly evolving landscape looks like we put ourselves in the best possible position to keep customers, sports betting operators, athletes and sport safe for all. Thank you to IBIA, Germans Sport University Cologne, Stats Perform, Entain and Flutter for their support is helping the industry to take this very important first step.”