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Betby strengthens Bad Hombre gaming partnership with brand launches and AI labs tools rollout

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Betby, an innovative sports betting provider, has reinforced its partnership with Bad Hombre Gaming by launching multiple betting brands and having its AI-based sportsbook tools made available to all brands powered by the partnership.

Bad Hombre Gaming, a next-gen casino platform supplier specializing in crypto payments, utilizes Betby’s sportsbook platform and the Betby.Games eSports odds feed to power over 15 brands, with its brand portfolio further boosted with the launch of three further brands powered by the Betby sportsbook solution.

With Betby launching and showcasing its innovative AI-based sportsbook tools in London, Bad Hombre Gaming also announced that it is planning to roll-out these tools to its partner network. The sportsbook tools, branded by Betby as “AI Labs”, focus on churn and LTV prediction, bet recommendation, risk management automation, and a prompt-based BI Reporting system.

Chris Nicolopoulos, Chief Commercial Officer at Betby said: “The continued partnership between Bad Hombre Gaming and Betby, marked by further brand launches and the roll out of our proprietary AI-based sportsbook tools, showcases Betby’s steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape.

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