Games Global is poised to revolutionize the player experience with its new tournament tool, Cash Splash.

The brand-new promotional mechanic will see the leading supplier of unique and innovative iGaming content splash the cash across a range of tournaments and prize drop promotions on market-leading games.

Designed to increase retention and reward loyalty, players will be able to win big by opting into tournament gameplay on participating titles, working their way up a live leaderboard. Those who reach the top will win the biggest prizes from the pot.

Promotional prize drops will also make up part of the action with random rewards being awarded at any time, on any spin, during promotions.

To celebrate the launch of the powerful new promotional tool, Games Global is hosting a €500k tournament in December with participating operators including ComeOn Group and Betfred.

Andrew Booth, Chief Product Officer at Games Global, said: “Games Global has built a strong reputation for itself as a leader in jackpot products, and our brand-new promotional tool goes hand-in-hand with that. We firmly believe we have another winning innovation on our hands and are truly excited to splash the cash in the coming months.”