Monday, July 15, 2024
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Entain launches four online television channels in Australia

U.K.-listed Entain has launched four online television channels in Australia, covering greyhound and horse racing, as part of its push to become a global media company. 

The division has about 30 employees and is also producing written content and documentaries. 

The Sydney Morning Herald cited Entain Australia CEO Dean Shannon as saying the model was a first for the wagering giant, which owns brands such as Ladbrokes and Coral.

The division is being led by Andy Hoad who said the plan is to build Entain into a fully fledged media division. 

“The future of the business is really bound to content. It is becoming more than just a wagering business,” he was cited as saying. 

Entain failed in an attempt to buy local wagering company Tabcorp’s media and wagering division last year. 

AGBrief Editorial
AGBrief Editorial
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.



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