Entain, Ladbrokes

RAS Technology Holdings has announced an expanded five-year contract extension valued at $5M to become the provider of all enhanced racing content to the Entain in Australia.

Entain, a leading global sports betting and gaming entertainment operator, which operates Ladbrokes, Neds, Betstar and Bookmaker in the Australian market will access new thoroughbred content from major racing jurisdictions along with international greyhounds, enhanced by Racing and Sports’ analytic data and live feeds.

Entain will also gain access to Racing and Sports’ global Ratings framework. This framework can be utilised by Entain’s trading team to develop mathematical modelling and pricing feeds across multiple jurisdictions.

This new expanded commercial arrangement, together with existing analytic data, will provide Entain Australia with consistent, high-quality content throughout its entire Australian online offering.

Stephen Crispe, CEO, Racing and Sports said: “Over the years, Racing and Sports have independently collated historical data from all corners of the world and we are now finding this data is useful for the traditional bettor but can also be visually presented for the new or casual bettor and we pride ourselves on listening and meeting the needs of our customers. 

“We are thrilled to have secured this long-term agreement with Entain Australia. It is apparent there is an appetite to present data, whether it be thoroughbred, harness or greyhounds, in a more innovative way, while not forgetting those enthusiasts who enjoy studying form on all three codes in a more traditional way. 

With our annualised recurring monthly revenue of $9m as at March 31, 2022 this upsized agreement with Entain provides an excellent platform for the Racing and Sports’ continued growth.”   

Dean Shannon, CEO of Entain Australia said: “Racing and Sports have proven a reliable and consistent provider of high-quality data and live feeds and it makes complete sense to take our commercial partnership to another level.

“Entain Australia prides itself on being customer centric and it is crucial we provide the best, most accurate and up-to-date information, displayed in an easily accessible format.

Racing and Sports have a strong heritage in this space, but importantly they are always looking to innovate and enhance their offering, which mirrors the mindset of Entain.”