Aristocrat Leisure Limited as announced the appointment of a new Chief Technology Officer and Chief Commercial Officer, EMEA.
According to a recent company announcement, AI and communications software executive Bob Serr has been appointed to the CTO role and is set to commence this month. The executive formerly worked as VP of Engineering and as GM for Microsoft’s Azure Communication Services, having previously held roles with Amazon and IGT.
The company notes that Serr brings ‘deep expertise in AI, emerging technologies, and enterprise-scale innovation’.


Dafne Guisard has been appointed as the group’s new CCO for EMEA – a newly created role ‘to lead the company’s growth and expansion across Europe, the Middle East, and Africa’.
Guisard comes to Aristocrat after serving as Chief Operations Officer at Entain. She also previously held the role of Chief Strategy, Transformation & Digital Officer at The Kraft Heinz Company. Ms. Guisard also starts in the role this month.
Both Serr and Guisard will report directly to Aristocrat Group CEO Trevor Croker and will join the Executive Steering Committee.
Speaking of the new hires, Croker noted that “I am delighted to welcome leaders of the caliber of Dafne and Bob. Both have proven track records in scaling businesses, driving transformation, and building high-performing teams. I look forward to their contribution”.





