The Melbourne Cup is an important fixture in Australia’s sporting calendar and considered one of the most exciting forms of sports betting entertainment in the region. The famous annual thoroughbred horse race was this year won by New Zealand mare Verry Elleegant ahead of short-priced favourite Incentivise.
OpenBet’s robust and scalable platform technology was pivotal in processing a significant increase in betting activity ahead of the prestigious race for the company’s sports betting operator partners, which includes Flutter Entertainment’s Australian brand Sportsbet and New Zealand’s racing board TAB.
The world’s leading sports betting technology company processed a peak of over 65,000 bets per minute during the 2021 Melbourne Cup – a new record driven by its transformed modern technology and trusted betting platform.
Building on the year’s key sporting events including the Super Bowl where OpenBet has provided seamless, entertaining betting experiences for players, the Melbourne Cup performance showcases the power and scale that the technology offers in partnership with its operators. The proven tech stack continues to ensure its partners can manage the heightened spikes of traffic during peak times of the world’s most popular sporting events.
Jordan Levin, CEO of OpenBet, said: “Processing a peak of over 65,000 bets per minute is a phenomenal achievement and simply cannot be matched by anyone else in the sports betting entertainment industry. It illustrates the sheer scale of our platform technology and our ability to seamlessly manage exponential demands during the busiest periods around key sports betting events.
“The Melbourne Cup generates huge engagement for our Australasian operator customers and this year was no different. The OpenBet team is honoured to have played such an important role in facilitating a safe and responsible sports betting experience for thousands of bettors across the region.”