In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
During this webinar, we heard from:
- Steven Lau, Brand UX & Marketing Consultant, Director of DigitCube, pointing out some of the most common failings from brands that he has seen from a customer journey standpoint.
- Alex Czajkowski, Marketing Director of Stealth Mode, who discussed the rise of 1-on-1 marketing, which may herald the death of traditional EDM and social media marketing.
- Charles Kraus, Senior Product Marketing Manager at Limelight Networks, who shared the latest research into the key factors that would cause players to leave from a product experience perspective.
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