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Daily Asia Gaming eBrief: Macau IR’s incentives contradict premium mass strategy

Good Morning. There’s no such thing as a free lunch. And in Macau, IR operators are seeing that their incentives to bring in new clients via free gifts could actually be going against their attempts to bring more premium mass clientele, say experts. Meanwhile, in Australia, the ban on cryptocurrencies and credit cards for online gambling use have come firmly into effect, as the country continues to introduce measures to try to tamper the nation’s appetite for risk.

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On the radar

AGB Intelligence


IR incentives clash with premium mass strategy

Moves by Macau operators to introduce more incentives to lure customers into their integrated resorts could be having an adverse effect on their premium mass attraction strategy. While word of mouth from the various offerings – normally F&B oriented – are effective in driving clientele to the venues, spending and casino visitation might not actually increase, note experts, particularly as savvy visitors take advantage of the free offerings, instead of opening their wallets. 

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AGBrief Editorial
AGBrief Editorialhttps://agbrief.com/about-asia-gaming-brief/
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.



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