Good Morning. Concerts are likely to be the main driver of non-gaming spend within Macau, notes a scholar, as operators aim to get the maximum bang for the buck when hosting large-scale events in the SAR. A top scholar says the events promote non-gaming spend across multiple fronts, and longer permanence in the city, with each operator taking a specific approach to what type of scale to offer. Meanwhile, Wynn Resorts saw an impressive fourth quarter, with results indicating some $1.84 billion in revenue, as both Macau and Las Vegas impressed.
What you need to know
- Concerts are now the key tourist attraction in Macau among non-gaming elements, says scholar Ryan Ho, boosting visitation, hotel bookings, and restaurant numbers.
- Wynn Resorts sees impressive results in Vegas and Macau, pushing 4Q23 revenue to reach some $1.84 billion.
On the radar
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- China Welfare Lottery offers a first prize of over $99 million.
AGB Intelligence
MACAU
Concerts main non-gaming attraction for SAR: scholar
A top scholar in Macau says that concerts are the key visitor attraction to drive non-gaming spend in the SAR, improving spend across multiple categories including accommodation, food and beverage, and retail. Operators are taking different stances on the events, however, some searching for A-list talent while others choose longer-lasting B-list entertainment – each providing its own benefits.
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