Yggdrasil has announced a landmark deal with Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, which grants the supplier giant exclusive rights to distribute Yggdrasil content across all regulated markets in the US and Ontario.
Aristocrat Interactive’s Content & Aggregation division will seamlessly integrate Yggdrasil’s top-performing game portfolio through Ignite™, its established studio accelerator and RGS platform. Designed to support studios entering regulated markets, Ignite will deliver Yggdrasil’s diverse game collection to its expansive operator network across North America.
Recent hit titles to benefit from the new distribution partnership include Valley of the Dead OnlyWins, Aphrodite Goes Wild Rushing Wilds, and 3 Gladiators vs Caesar, backed up by one of the most extensive back catalogues of proven games in the industry.
The deal marks the latest boost to Yggdrasil’s commercial growth strategy as it continues to make strides in globally regulated markets.
Jose Simon, Chief Commercial Officer at Yggdrasil, said: “As far as names in the industry go, they don’t come much bigger or renowned than Aristocrat Interactive, and we are very excited to make this significant step together in North America. Aristocrat Interactive’s platform offers us everything we need to succeed in the region, and we have the utmost confidence that our profile will enhance considerably in this key market in the coming years.”
Ashley Bloor, Director of Partnerships at Aristocrat Interactive Content & Aggregation, added: “We are thrilled to welcome Yggdrasil to Ignite and integrate its engaging and dynamic content into our portfolio, enhancing the variety and quality of content we offer our operators. This relationship underscores our commitment to delivering the most robust and desirable gaming experiences across North America.”
Sporting Risk, the experts in betting, forecasting and analytics in sport, has officially launched its content with Pragmatic Play. This pivotal partnership is delivering an elevated sports betting package for Pragmatic Play Sports customers.
The content deal covers the best domestic football leagues, offering 42 player markets, 16 team markets, and 14 match markets, all combinable in a limitless number of pre-canned bet builders.
These can be price boosted and presented with stats-driven bet prompts to provide the end customer with the rationale and context for the bet. Sporting Risk manages each element, from market creation to settlement, which includes lineup management and dynamic pricing adjustments.
Pragmatic Play is utilising Sporting Risk’s advanced user interface, which allows for immediate pricing changes and manipulation of the product. The trading tool enables the application of custom rules to various market segments, categorised by leagues, bet types, teams, players, and specific props. These rules can be implemented manually and through an API.
Sporting Risk provides a streamlined and flexible integration process for partners, reducing resource requirements and accelerating the timeline for going live.
Andy Phillips, SportingRisk.com CCO, commented: “Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.”
Gareth Crook, SVP of Sports at Pragmatic Play, added: “Betting on the actions of individual football players has fast become a key growth area within any global sportsbook. We are already seeing users favouring these types of markets over more traditional football markets and we worked very quickly to add these markets to our existing football offering. Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”
PopOK Gaming has announced the newest addition to its portfolio—land-based slot machines – set to make their debut at ICE Barcelona 2025! This milestone marks an exciting chapter in their journey, bringing the thrill of PopOK’s games from the digital realm to the casino floor.
PopOK’s land-based slot machines are more than just gaming cabinets—they are a bold statement of innovation, designed to deliver a next-level casino experience. Combining advanced technology with our signature creativity, these machines are set to redefine what players expect from traditional slot gameplay.
What sets their machines apart?
• Diverse Selection of Games: The initial lineup includes over 20 titles, each crafted to engage and excite players of all preferences.
• Monthly Game Releases: Innovation never stops at PopOK Gaming! The company is committed to keeping the excitement alive with new, high-quality games released every month, ensuring that venues remain a top destination for slot enthusiasts.
• Advanced Technology & Sleek Design: The machines are built with state-of-the-art technology and designed to blend seamlessly into any casino environment, delivering both visual appeal and operational excellence.
Next-Level Gaming Experience
PopOK Gaming new slot machines are designed with the perfect blend of cutting-edge technology and player-focused features, including:
• Industry’s first mixed game solution: This innovation combines multiple gaming formats into a single cabinet, offering unparalleled excitement and engagement for players.
• Interactive Touch Screen: For effortless gameplay.
• Customizable LED Lighting: Eye-catching visuals to make your casino floor pop.
• High-Quality Sound: Premium audio to heighten the gaming atmosphere.
• Progressive Jackpots & Rewards: Big wins and loyalty benefits await every spin.
Experience It First at ICE 2025
Be the first to witness PopOK Gaming’s land-based slot machines at Stand 2E36 during ICE 2025.
This is just the beginning of an exciting journey into the world of land-based solutions.
PopOK Gaming: Pioneering the Future of Gaming, One Spin at a Time.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates the 7th anniversary of Affilka, its affiliate marketing platform and highlights some key product milestones.
Launched in 2018, Affilka by SOFTSWISS has quickly become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the platform increased by 37% over the past year.
Providing cutting-edge tools like the newly presented Geo-Distributed Redirect feature, the trusted Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing, the platform ensures operators are aligned with relevant affiliate marketing trends, optimising affiliate program management and elevating operational efficiency.
User Experience Optimisation with Geo-Distributed Redirect Feature
This feature aligns with the increasing focus on user experience optimisation and minimising friction in user journeys. Rapid, seamless redirects fastened by 2.5 to 5 times maximise user engagement, reduce bounce rates, and improve conversions, reflecting the industry’s shift toward prioritising customer-centric design.
Simulated tests conducted in one region showed a reduction from 1.5 seconds to just 300–500 milliseconds – ranking among the fastest response rates in the industry. As a result, the feature has driven a 3.5% to 7% increase in users successfully reaching casino sites, leading to higher registrations and deposits.
Comprehensive Reporting for Data-Driven Decision-Making
Affilka by SOFTSWISS offers comprehensive reports with near real-time statistics. This advanced analytics tool aligns with the growing reliance on complete actionable data. It provides a competitive edge, as both operators and affiliates can receive timely information to make informed decisions. The faster affiliates receive data on player activity, the quicker they can adjust their marketing strategies to attract higher-quality traffic.
Affiliates and operators are moving toward highly tailored commission structures to better align with performance metrics. The Flexible Commission Constructor provided by Affilka by SOFTSWISS reflects this demand, enabling the creation of CPA, RevShare, Hybrid, and other bespoke models to meet diverse business needs.
Built-in Payment Processing for Seamless Financial Operations
As the affiliate industry expands globally, ensuring timely, secure, and multi-currency payment solutions is critical. Built-in Payment Processing aligns with the trend of streamlining financial workflows, fostering trust, and improving affiliate retention through hassle-free payouts.
Affilka by SOFTSWISS integrates multiple payment systems, including Neteller, Skrill, Cryptoprocessing, and bank transfers, facilitating efficient and timely affiliate payouts directly from the platform’s back office. This seamless payment processing enhances operational efficiency and ensures affiliates receive their earnings promptly.
Sharing plans for 2025 Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “We are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for affiliates, and improved Subaffiliate Module with new commission plans and reporting tools. The additional geo-specific payment methods for affiliate cashouts will strengthen the platform. We will also continue to focus on optimising traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”
Cohort Analysis will provide deeper insights into player behaviour over time. Traffic Report for affiliates will ensure comprehensive data on user clicks by click country, user agent, device, operating system, and other vital criteria.
The Affilka by SOFTSWISS team anticipates insightful discussions and potential collaboration at iGB Affiliate on 21–22 January in Barcelona. Partners and customers can book a meeting at stand C10 via the link.
The global bookmaker 1xBet has announced that on January 20, will light up Barcelona with an exclusive party, “The ark of the future – a futuristic event from 1xBet. An occasion that will define trends.” The brand’s grand celebration will go down in history and combine modern technology with art.
John Newman
The headliner of the evening will be the popular singer John Newman. The British musician’s voice inspires millions, and his energy will make the show unforgettable. John Newman is the author of the hits Love Me Again and Blame, which have become party anthems worldwide. He knows exactly how to create the atmosphere of a big holiday that will be remembered for a lifetime.
The celebration will be held in the incredibly atmospheric and historically significant place – the Maritime Museum of Barcelona. The location features majestic old shipyards and is ideal for a futuristic event, harmoniously combining the past and the future. The space’s centuries-old history will add special symbolism to the evening, emphasizing the unity of tradition and innovation. Guest registration will begin at 20:00.
The ark of the future will be a cultural revolution and embody the synergy of the new time. It will bring together leaders, visionaries, and those already creating the future of the iGaming industry today. The celebration will be an ideal platform for casual communication and expanding professional networking.
The number of invitations to the 1xBet party is limited. To attend this exclusive event, you must leave a request via the chatbot. Perhaps you will be the lucky ticket winner.
Don’t miss the chance to have a great time – leave a request in the chatbot and wait for a response from 1xBet managers!
Sands China is facing a challenging landscape for the fourth quarter of 2024, as Deutsche Bank has revised its estimates downward in light of lower-than-expected gross gaming revenue (GGR) from Macau and a decline in GGR market share.
Continued property disruptions in Macau are also anticipated to persist through the first quarter of 2025, with Deutsche Bank’s latest assessment indicating that the 4Q24 GGR for Macau was approximately $120 million lower than previous forecasts.
The brokerage revealed that LVS’s market share for November and December slipped from the typical range of 23-24 percent to between 22-23 percent, contributing significantly to the negative revisions.
As a result, Sands China’s property EBITDA for 4Q24 has been lowered by about 9 percent, falling to $566 million from an earlier estimate of $620 million, and below the consensus expectation of $624 million.
Looking ahead, the bank expressed concerns that the consensus forecasts for 2025 appear overly optimistic, providing little margin for error. Deutsche Bank believes that LVS shares would benefit from a “deck-clearing” revision for 2025 estimates.
This adjustment would allow for potential market share gains as normal operations resume at The Londoner, which could serve as a positive driver instead of a requirement for meeting current expectations.
The forecast for Sands China’s 2025 Macau property EBITDA has been adjusted to $2.63 billion, representing a 3 percent decrease from prior estimates and significantly lower than the consensus figure of $2.81 billion.
Deutsche Bank noted that the market seems to be pricing in a return to 2023 market share levels of around 26 percent, a perspective they consider too aggressive given the ongoing disruptions and the extended timeline for projects at The Londoner.
MGM China growth should outpace the Macau gaming industry average in the last quarter of 2024 thanks to a strong VIP segment, Jefferies’ analysts predict.
Jefferies anticipates that MGM will report an adjusted EBITDA of HK$2 billion ($128.4 million) for the fourth quarter of 2024, reflecting a 5 percent quarter-over-quarter increase and a margin of 27 percent.
At the parent company level, MGM China’s adjusted EBITDA is expected to reach $251 million.
Jefferies expects MGM to gain market share in 4Q24, although increased investments may lead to a slight decline in the adjusted EBITDA margin.
MGM CotaiMGM Macau peninsula
According to the brokerage, MGM China will see a 7 per cent quarter-over-quarter growth in gross gaming revenue (GGR), reaching $1.1 billion.
‘This growth outpaces the industry average of 3 per cent, attributed to strong performance in the VIP segment’, Jefferies analysts noted.
For property EBITDA, the brokerage forecasts that MGM Macau and MGM Cotai combined will report an adjusted EBITDA margin of 27 per cent, totaling HK$2.1 billion ($269.6 million).
This represents a 5 per cent quarter-over-quarter growth, which is slower than GGR growth due to anticipated increases in operating expenses.
Philippine authorities are intensifying efforts to dismantle illegal Philippine Offshore Gaming Operators (POGOs) in the country, with at least 80 percent of the 400 POGO hubs already ceasing operations, according to an update from the Presidential Anti-Organized Crime Commission (PAOCC) on Tuesday.
Due to the illegal nature of the remaining POGOs, the authorities’ data may sometimes cause confusion. A nationwide shutdown of all POGO hubs was completed in December last year.
However, law enforcement has estimated that hundreds of POGO-like operations still have resorted to “guerrilla” tactics to continue their activities.
According to local media Inquirer.net, PAOCC Executive Director Gilbert Cruz revealed that small-scale POGO operations are still being monitored across Northern Luzon, the Visayas, and Mindanao.
As reported previously by AGB in November last year, these POGOs are relocating their operations to islands such as the Visayas and Mindanao in an effort to circumvent the nationwide ban.
Cruz also highlighted that the Bureau of Immigration has deported approximately 27,000 of the 40,000 POGO workers in the country. Some individuals from a POGO hub in Porac, Pampanga, managed to escape and are now operating primarily in the Visayas.
These small-scale POGOs often involve groups of 20 to 50 people who rent two rooms to conduct fraudulent activities. Cruz added that reports indicate these operations are shifting towards the Visayas region.
Cruz explained that ongoing monitoring activities are focused on the Visayas, as there have been reports of these groups relocating there. He further stated that those who escaped are mostly now concentrated in the Visayas and Mindanao, with a particular focus on the Visayas.
Small-scale POGOs typically operate in more discreet locations such as resorts, apartments, subdivisions, or gated communities. Cruz noted that President Ferdinand R. Marcos Jr. believes POGOs cannot continue without the involvement of local government officials, particularly village leaders.
Unusual surges in foreign nationals at private resorts and a spike in food deliveries are indicators that a POGO operation may be taking place, Cruz explained.
He emphasized that POGOs rely on a stable internet connection, computers, and manpower, with foreigners often playing a key role in managing operations, while Filipino workers handle tasks like keyboard operations.
Pronet Gaming welcomes industry professionals, partners, and the public to visit their stand (2C43) at ICE Barcelona 2025, Fira Gran Via, from January 20 to 22. The award-winning full turnkey platform provider promises immersive games, exclusive rewards, engaging product demonstrations, and more.
As the company continues to grow and innovate, this year’s ICE promises to be a standout occasion for Pronet Gaming. For starters, a fun Marble Dash game in collaboration with LiveGames will be available, offering visitors to their stand an interactive experience and a chance to win several big-ticket prizes.
Lucky contestants can go home with premium items like an iPhone 15, AirPods, Beats headphones, and Pronet Gaming merchandise such as travel plugs and power banks. In addition, visitors to their stand will receive special giveaways and can enjoy a drink at a built-in bar, complete with a mixologist and flair bartender concocting custom cocktails on demand.
Among the company’s product highlights to look forward to is a newly launched platform, BetX Pro—the company’s signature betting exchange product. It now provides unique liquidity where users can request their own odds rather than be confined to just those offered at regular sportsbooks. In addition, users may now create agent and player tree systems to manage, monitor, and monetise all activity, and not just losing bettor volume.
With an ever-expanding portfolio, Pronet Gaming continue to onboard new providers while offering a unique experience to players through their exclusive studios in the live casino realm. As the company enters new markets, it integrates providers specifically tailored to these regions, making confident strides toward its global goals and helping partners secure exclusive, region-specific content.
Additionally, Pronet Gaming is excited to introduce the upcoming Jackpot tool, designed to seamlessly connect all its content and deliver an exceptional player experience, boosting each player’s chances to win big across any game.
Pronet Gaming boast extensive B2C and B2B industry experience, backed by deep local-market knowledge across the regions it serves, ensuring their clients receive tailored, first-class service and guidance. Its team is ready to engage with visitors and help them explore how Pronet Gaming can support their business objectives.
“We are thrilled to be part of ICE Barcelona 2025 for many reasons,” said Alex Karaoulis, Commercial & Product Strategy Lead at Pronet Gaming. “Not only is it our first time exhibiting at ICE in the beautiful city of Barcelona, but it also marks a significant milestone for Pronet Gaming.”
“Our company is growing fast, with many talented new individuals joining our team recently. The year 2025 is also when we will expand our operations into Asia, making our presence at ICE even more exciting and we’re looking forward to making the most of this landmark event.”
ICE Barcelona 2025 will be a pivotal moment for Pronet Gaming, showcasing the company’s growth, innovation, and commitment to providing trusted service. The award-winning company is inviting all attendees to visit their stand for an unforgettable experience filled with fun, prizes, and insightful conversations.
What’s more, Pronet Gaming has been announced as a finalist in no less than eight categories at the prestigious International Gaming Awards (IGA) 2025. The awards ceremony will take place on Sunday, 19 January 2025 in Barcelona, where Pronet Gaming will be vying for recognition as Best Customer Service Company of the Year; Global Gaming Company of the Year; Innovator of the Year; Mobile Sports Product of the Year; Multi-Channel Provider/Supplier of the Year; Sports Betting Platform of the Year; Technology Provider/Supplier; and Unique Gaming Company of the Year.
Pronet Gaming’s recognition at the IGA highlights the company’s continued growth and impact across the global gaming industry, with its innovative products and dedication to exceptional service setting it apart from competitors.
On 21 January, Pronet Gaming will be attending Barca Baby at The Palau Nacional. Invited guests can expect an evening of networking, complimentary food, and golden opportunities to connect with industry professionals and thought leaders. Pronet Gaming are proud to be Vodka Luge Display Sponsor at the SBC-hosted event where they will be treating visitors to vodka and Jägermeister shots.
Good morning. Data is king. And nobody knows that better than gaming operators. And now regulators. In India, the tide is turning, with a new set of data protection rules set to wreak havoc amongst the unprepared. Even as the GST levy fight rages, the country aims to strictly define what is skill or chance, a definition which could cost certain operators dearly. Meanwhile, Macau continues on its upward trajectory, fighting off the challenges of currency fluctuations and market shifts, powering through a strong 2025.
Significant changes are on the horizon for India’s gaming industry, as new data protection rules are set to usher in a “new privacy regime”. Compliance is the name of the game, as the distinction between games of skill and games of chance is brought into question. Verification mechanisms are to be put in place to disencourage minors, while gaming companies will have to stringently update their protocols. All this amongst the ongoing fight over GST levies.
In 2024, 1xBet achieved significant breakthroughs and successes, solidifying its position in the iGaming industry. The brand secured major partnership deals, received prestigious awards, and showcased its innovations at the world’s leading forums.
Altenar, a leading sportsbook provider is bringing its global expertise to Asia, looking to expand its operations. Since 2011, Altenar has powered hundreds of online sports betting sites worldwide and is a major B2B provider in Europe and Latin America licensed markets.
