Macau

00:12:44

Esports: what are you missing out on, and how can you catch up?

Esports is earning its place in the sports betting world, as punters from an increasingly younger demographic choose to bet on something they see themselves playing. But onboarding these customers requires the correct terminology, understanding and outreach – with traditional marketing tactics flying out the window. Shikenso Analytics’ Benedikt Becker tells AGB exactly how corporations should be tapping into the multi-billion-dollar market.

CORPORATE SPOTLIGHT

CORPORATE SPOTLIGHT