Acquiring & Retaining iGaming Customers

AGB Webinar - Acquiring and Retaining iGaming Customers

In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.

During this webinar, we heard from:

  • Steven Lau, Brand UX & Marketing Consultant, Director of DigitCube, pointing out some of the most common failings from brands that he has seen from a customer journey standpoint.
  • Alex Czajkowski, Marketing Director of Stealth Mode, who discussed the rise of 1-on-1 marketing, which may herald the death of traditional EDM and social media marketing.
  • Charles Kraus, Senior Product Marketing Manager at Limelight Networks, who shared the latest research into the key factors that would cause players to leave from a product experience perspective.

Please, fill the form below to receive the video link.

If no form available, please reload the page. Thank you



Please, check your Spam folder – to check that no legitimate messages have ended up there.


UPCOMING EVENTS

TRENDING ARTICLES

Donaco secures accord with lender, on track to pay off debt in 2021

Donaco International said it has secured an approval from its lender Mega Bank on the settlement of all legal cases related to the Thai vendors of its Star Vegas property in Cambodia. It says it is on track to repay all outstanding debt in 2021.

Jeju casino revenues in 2020 to be less than third of previous year

A report from the Bank of Korea has highlighted the dire economic situation faced by Jeju’s eight casinos, including an estimate that their combined sales for 2020 will come in at less than a third of the figure recorded in 2019.

Mixed signals on 2021 recovery

After a horrific year like 2020, what almost everyone wants to hear is that 2021 will be a year in which the world will gradually return to something like normality. That may very well be the story that develops over the course of the next twelve months, but no one should assume that a positive outcome is guaranteed.
asia gaming briefings Dec 20

Asia Gaming Briefings – Dec 2020 Edition

Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.
news, macau, gambling

Asia Gaming Briefings – Nov 2020 Edition

While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.
asia gaming briefings OCT 20

Asia Gaming Briefings – Oct 2020 Edition

Before the Covid-19 crisis, tourism in the Greater Mekong Sub-Region was at a record high, on track to welcome 80 million visitors in 2019, generating some $90 billion in revenue.