North American gaming and eSports entertainment organization M80 has announced a partnership with German IT company Shikenso to strengthen M80’s audience insights and partnership valuation through Shikenso’s data analysis solution.
Since its debut in December 2022, brands including Zowie, Forge, and Secret Lab have taken notice of M80’s standout competitive success and growth and partnered with the brand to tap its loyal audience. To strengthen these partnerships and more, M80 will lean on Shikenso’s innovative cross-platform approach, which provides comprehensive insights into every aspect of the brand’s performance.
“By partnering with Shikenso, M80 is able to more fully understand its fanbase and demonstrate why esports is the best way to reach young, highly engaged consumers,” notes Marco Mereu, CEO and Co-Founder of M80.
“Since its debut a year ago, M80 has made a very steep and remarkable journey,” said Arwin Fallah Shirazi, CEO & Co-Founder of Shikenso.
