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HomeNewsElsewhereiGaming Platform signs Fast Track as new CRM partner

iGaming Platform signs Fast Track as new CRM partner

iGaming Platform (iGP), a renowned provider of iGaming solutions, has sealed a partnership with CRM specialist Fast Track.

This deal will enable iGaming Platform’s partners to benefit from Fast Track’s exclusive real-time data capabilities, providing comprehensive insights into players.   Importantly, it will allow operators to roll out hyper-personalised marketing campaigns at scale.

Celebrating the partnership, Matthew Calascione, Chief Operations Officer at iGP, said: “We are absolutely delighted to have signed a deal to utilise Fast Track’s market-leading CRM tools. These will empower iGP to leverage extended segmentation capabilities and see our customers significantly increase engagement among players, a vital necessity for operators.

Luis Sangiovanni, Chief Marketing Officer at Fast Track, added: “Fast Track CRM and iGaming Platform form the perfect partnership, bringing together the best of both worlds.

“Fast-Track’s leading technology ensures seamless customer interactions and personalised experiences, while IGP’s cutting-edge platform offers a superior gaming experience. This collaboration redefines the way we engage with players and sets new industry standards.”

AGBrief Editorial
AGBrief Editorialhttps://agbrief.com/about-asia-gaming-brief/
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.

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