B2B gaming supplier Push Gaming has partnered with bet365 to launch Razor Returns bet365, the first in a series of co-branded titles featuring the studio’s most iconic IPs.
Building on the success of Razor Returns, this customised version maintains the high-volatility gameplay and engaging mechanics that made the original a fan favourite.
The collaboration marks the debut of Push Gaming’s branded slot initiative, aimed at providing operators with customised content that reflects their brand identity while ensuring consistent performance.
Razor Returns bet365 brings a fresh visual identity to the hit game, with redesigned symbols and a fully reimagined background in signature bet365 colours.
The scatter, mystery, and Razor Reveal symbols now feature branded design elements, and the underwater world has been redesigned to include the operator’s logo throughout, from glowing sea creatures to sunken treasure.
Following this launch, Push Gaming is set to release additional co-branded games throughout H2 2025, further developing its strategy for customised content across regulated markets.
Shanel Cacciatolo, Account Manager at Push Gaming, said: “This launch is the result of a fantastic collaboration between our teams and a clear shared vision for bespoke, high-performing content.
“Razor Returns has already proven itself as one of our most successful titles, and this reimagined version is a great showcase of how we can adapt our strongest IPs for strategic partners.”
