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Tabcorp partners with OpenBet’s sportsbook technology to propel growth and enhance user experience

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OpenBet, a leading content, platform, and service provider to the sports betting industry, has been selected to supply its scalable betting engine and advanced trading system to Australian wagering giant Tabcorp as the tier one operator pursues ambitious growth plans.

OpenBet will integrate a series of online and retail products, including its fixed-odds betting platform and trading system for its world-class content portfolio, to help amplify the offering for Tabcorp’s flagship brand, TAB.

This deal strengthens OpenBet’s reputation as a trusted provider to the global sports betting industry. It currently processes almost half of all digital sports bets placed in the Australian market and with this deal will significantly increase that and for the first time bring our retail sports betting capability to Australia. Coupled with Tabcorp’s clear progress on accelerating their transformation and innovation, with a focus on agility, product delivery and customer experience, this has the ingredients for a great partnership.

Cathryn Lai, Chief Commercial Officer of OpenBet, said: “Being selected by Tabcorp to augment its user experience is an exciting move for us and further cements our position as a trusted provider of robust, hybrid products that drive growth.

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