The landmark event serves as an essential platform for grassroot esports organizations to showcase their talents on a grand stage. In line with its forward-thinking approach, the organization has now forged a valuable partnership with Shikenso Analytics. Through this collaboration, Pinnacle gains access to state-of-the-art partnership performance measurement tools that enable monitoring of brand presence across multiple streaming channels as well as analyses of its audience based on various demographics. The comprehensive insights provided will empower the organization to make informed, data-driven decisions that lead to sustainable growth and unrivaled success.

Stuart Bridges, Global Esports Partnership Manager of Pinnacle: “We are thrilled to partner with Shikenso Analytics across all of the Pinnacle Cup events. The analytics provided by Shikenso provides us with valuable insights and allows us to analyse our marketing efforts in an effective way and will allow us to adapt when necessary and grow our following and understanding of viewership overtime.”

Benedikt Becker, Director Sales & Marketing of Shikenso: “Partnering with one of the leading bookmakers in esports is a milestone for us at Shikenso. Our cutting-edge platform will provide invaluable insights, enabling Pinnacle to strengthen its brand presence within the esports industry. We look forward to closely analyzing performance metrics of the upcoming Pinnacle Cups and can’t wait to deliver excellent results.”