Lottery giant Bally’s Intralot S.A. has announced the signing of a new contract with Polla Chilena de Beneficencia S.A., the state lottery of Chile, to deploy its industry-leading lottery, sports betting, and digital technology solutions.
Following a competitive procurement, Bally’s Intralot was awarded a contract of up to 12 years, which consists of a 10-year base contract term, followed by one extension option of up to 2 years.
Under the terms of the agreement, Bally’s Intralot will overhaul Polla Chilena’s lottery and sports‑betting offerings across retail and digital channels by seamlessly migrating to its LotosX Omni ecosystem. Specifically, Bally’s Intralot will deploy its turnkey LotosX Lottery Solution including the LotosX Central Gaming System, PlayerX Player Account Management System, RetailerX Retailer Management System, alongside its Orion Sports Betting Platform. Lottery retailers across Chile will be equipped with 2.500 next‑generation camera-based gaming terminals, while Polla Chilena’s website and mobile applications will be fully revamped.
Through this partnership, Bally’s Intralot will support Polla Chilena in delivering a fully integrated omnichannel strategy, enabling seamless player engagement across retail and digital environments. The implementation is expected to significantly enhance the overall customer experience while also improving operational efficiency, productivity, and long‑term scalability.
Demián Arancibia Zeballos, General Manager of Polla Chilena de Beneficencia, said: “This agreement marks a significant milestone in Polla’s modernization process, enabling us to make a leap forward in technology, user experience, and operational efficiency. Through this partnership, we aim to consolidate a gaming offering that is secure, modern, and aligned with our customers’ evolving expectations, while at the same time safeguarding our social role.”
Commenting on the new contract in Chile, Robeson Reeves, CEO of the Bally’s Intralot Group, shared: “Polla Chilena de Beneficencia is a valued, long-standing partner, and we are honored to renew and strengthen our collaboration. This agreement reflects the trust placed in our technology, our people, and our long-term commitment to supporting regulated lottery operators. Working closely with Polla Chilena, we aim to deliver a modern, secure, and scalable gaming ecosystem that enables sustainable growth, innovation, and the responsible operation of gaming services, supporting the Lottery’s ongoing contribution to Chilean society.”
