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The Unit appoints Adam Noble as Chief Commercial Officer


The Unit, a leading provider of product development solutions for the sports betting and iGaming industries, proudly announces the appointment of Adam Noble as Chief Commercial Officer.

Noble joins The Unit at a pivotal moment, as the company leverages its experienced team and robust infrastructure to embark on a new chapter of expansion and innovation.

With a distinguished career spanning various global gaming brands, Adam brings a wealth of industry expertise and a proven track record of driving commercial success and innovation. As a co-founder of the pioneering online casino brand PlayStar and former Chief Business Development Officer, Adam was pivotal in the creation of the brand and in developing the relationships with strategic partners and suppliers to bring it to life.

Formerly holding roles in HexiGames, Yggdrasil, and Play’n GO, and his own consultancy, Adam’s experience positions him as a valuable addition to The Unit’s executive team.

“At The Unit, we’ve always been dedicated to achieving tremendous results for our clients,” said Paddy Casey, Co-Founder of The Unit. “Now, with Adam on board complementing our existing team, we’re ready to take the next steps in our journey of growth.”

Adam Noble, newly appointed Chief Commercial Officer, expressed his excitement about joining The Unit and contributing to its continued success: “The Unit has already made significant strides in delivering innovative solutions and driving efficiency in software and product development.”

AGBrief Editorial
AGBrief Editorial
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.