inplaySoft and PopOK Gaming, two pioneers in the iGaming industry, have announced a strategic partnership to further expand the platform provider’s diverse portfolio of casino games.
Already well-established in Brazil, inplaySoft’s growth continues with this latest deal, the third such partnership since only the recent BiS SiGMA Americas event in São Paulo, making available to operators and their players an even greater variety of casino games options and contributing to increased player retention.
PopOK Gaming’s Aneta Khalatyan, Business Development Executive, said: “We are delighted with this partnership. It is essential that we continue on this journey, seeking growth alongside companies with values like ours. We look forward to working closely with inplaySoft and continuing to strengthen our work, improving the experiences for our partners and their customer.”
For Valentyn Kyrylenko, CRO of inplaySoft, the values of PopOK Gaming were fundamental to the completion of the deal: “PopOK Gaming celebrate qualities such as uniqueness, diversity and accessibility, which we hold true ourselves and these were a driver of this collaboration. This partnership enables us to continue to grow the portfolio of casino games that we offer our operator partners, giving their players more choice and enhancing retention.”
