Highlight Games, the UK’s video virtuals and instant win expert, has formalized a long-term collaboration with OpenBet, a major technology and content provider for the sports betting industry.
The partnership will see the digital integration of Highlight Games’ content portfolio into OpenBet’s Trading System, the industry’s most powerful aggregation network for world-class trading content.
Highlight’s award-winning video virtual sports products will sit alongside live sporting events, enabling operators to offer customers a continuous, high-quality stream of sports entertainment, even outside of live event schedules.
Available content will include virtual sports featuring archive footage from internationally recognised sporting brands including Serie A, LaLiga, England’s Premier League (with footage of teams including Liverpool, Manchester United and Arsenal), Turkish Süper Lig, ATP Tour Tennis, PDC Darts and MotoGP.
By leveraging real archive footage from globally recognised sporting competitions, Highlight Games’ video virtuals deliver an authentic, broadcast-quality experience that closely mirrors live sport.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce this partnership with OpenBet which represents a significant milestone for Highlight Games. Our video virtual sports, which feature real archive footage, are designed to mirror the thrill of live sports betting, making them the perfect complement to an operator’s live offering. By integrating our content into OpenBet’s industry-leading platform, we’re enabling operators to deliver always-on, compelling sports experiences to their customers.’
The integration further strengthens OpenBet’s Trading System offering, as the supplier continues to deliver a next-generation data and trading solution designed to strengthen product quality and variety, elevate competitiveness and support operators worldwide.
Jason Ayton, Chief Business Development Officer, OpenBet added: ‘The integration of Highlight Games into our Trading System is testament to our commitment to providing operators with a highly sophisticated, diverse content aggregation network. By adding Highlight’s premium video virtuals, we are further empowering our partners to better bridge the gap between live events with high-quality content. This partnership further strengthens Trading System’s position as a premier platform for world-class sports betting entertainment.’
