Tuesday, June 18, 2024
HomeNewsElsewhereUTR Sports selects Sportradar in long term, wide-ranging partnership

UTR Sports selects Sportradar in long term, wide-ranging partnership

UTR Sports today announced a long-term partnership with Sportradar to transform fan and bettor engagement with the UTR Pro Tennis Tour (PTT), the top tennis tour for rising professionals.

Starting in January 2025, Sportradar will receive exclusive rights to official PTT data and audiovisual (AV) streaming content for betting purposes.

UTR Sports

Sportradar will capture deep data from more than 20,000 PTT matches per year, applying its artificial intelligence and computer vision technologies to create new analyses and insights in each match, generating richer storytelling and expanded in-play betting opportunities. By offering more opportunities to its global network of 900+ betting operator clients,

“We are excited to partner with the great team at Sportradar,” said Mark Leschly, Chairman and CEO, UTR Sports. “The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant expansion of the tour coming in 2025. We are happy to be able to elevate and expand visibility of the tour with Sportradar and continue to provide the broadened pathway these players need to meet their goal of playing professional tennis.”

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