Global gaming products and services giant IGT has recently inked a momentous ten-year licensing agreement with Sony Pictures Television. This deal bestows upon IGT the exclusive rights to the iconic Wheel of Fortune brand across various platforms, including gaming, lottery, iGaming, and iLottery.

Moreover, the agreement also grants IGT non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos freely.

Under the terms of this contract, the licensing agreement is slated to come into effect from January 1, 2025, and will remain in force until December 31, 2034. This long-term commitment sets the stage for a decade of opportunities and prospects for IGT, cementing their status as the primary custodian of the renowned Wheel of Fortune franchise.

The news was shared by a press release published on IGT’s website on Monday. 

“In securing exclusive gaming, lottery, iGaming, and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots.” said Renato Ascoli, IGT CEO of Global Gaming in a statement.

“We are thrilled to be extending our long-standing partnership with IGT. This landmark agreement guarantees that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come,” said Suzanne Prete, Sony Pictures Television, Executive Vice President of Game Shows. “Sony Pictures Television and IGT share the same commitment to applying the Wheel of Fortune brand in ingenious ways, creating growth opportunities and ensuring that Wheel of Fortune remains synonymous with winning and fun.”

Earlier this year, in collaboration with BetMGM, IGT introduced the Wheel of Fortune Online Casino in New Jersey, a pioneering endeavor as the first brand-led online casino in North America. This initiative solidifies IGT’s commitment to expanding the Wheel of Fortune franchise into the digital realm.