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MOONTON Games and Shikenso Analytics enhance M6 World Championship sponsorship insights

The international game developer and publisher behind Mobile Legends: Bang Bang taps into AI-powered sponsorship analytics for its flagship international tournament.

MOONTON Games, an international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship.

The M Series tournaments represent the pinnacle of MLBB esports and stand amongst the world’s most popular esports events. Building on the M5 World Championship’s 5.06 million Peak Concurrent Viewership (PCV), MOONTON Games is advancing its sponsorship tracking with Shinkenso’s AI-powered analytics that enables precise media valuation, exposure measurement, and actionable insights across digital and social platforms. 

The M6 World Championship features the world’s best esports teams vying for a USD 1 million prize pool and is supported by partners such as Qiddiya, ASUS Republic of Gamers (ROG), Fairrie, Hello Panda, and Secretlab. With sponsorships now a cornerstone of esports, MOONTON Games will leverage its partnership with Shikenso Analytics to elevate sponsorship opportunities, maximize tournament value, and unlock new avenues for partner success. 

MOONTON Games and Shikenso Analytics enhance M6 World Championship sponsorship insights
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON, and Benedikt Becker, Marketing Director at Shikenso

Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: “With Shikenso Analytics’ expertise in data and analytics, we are ensuring that every brand moment, from live streams to social media posts, is measured and valued with precision. We’re privileged to have dedicated partners who believe in our vision and product, and as that continues to grow, it’s also important that we accurately track and measure the value we are generating together. Beyond this, Shikenso helps us optimize our sponsorship proposition by identifying the most effective channels, allowing us to expand high-performing segments and maximize partner visibility.” 

Revolutionizing sponsorship in esports 

Shikenso’s advanced computer vision technology and AI-driven data insights allow for accurate tracking of brand visibility across live broadcasts and social media channels. With an always-on dashboard, MOONTON Games will enhance its commercial capabilities and solidify its leadership in the mobile gaming and esports sectors. 

Benedikt Becker, Marketing Director at Shikenso Analytics, said: “MOONTON Games continues to set the gold standard in esports, combining innovation with a deep understanding of its audience. Partnering with them for the M6 World Championship is an exciting opportunity for us to support their vision of delivering value to their partners and audience. We look forward to supporting their continued growth and success in the esports ecosystem.” 

For more information on Shikenso Analytics, visit the homepage or follow Shikenso Analytics on LinkedIn and X.

Get to know more about the upcoming M6 World Championship by following and subscribing to the following social media channels:

RegionChannels
Global Facebook: https://www.facebook.com/MLBBEsportsOfficial
Instagram: https://www.instagram.com/mlbbesports_official/
TikTok: https://www.tiktok.com/@mlbbesports_official
YouTube: https://www.youtube.com/c/MLBBeSports
MPL ID Facebook: https://www.facebook.com/mpl.id.official
Instagram: https://www.instagram.com/mpl.id.official
TikTok: https://tiktok.com/@mpl.id.official 
YouTube: https://www.youtube.com/MPLIndonesia
MPL PH Facebook: https://www.facebook.com/mplph.official
Instagram: https://www.instagram.com/mpl.ph 
TikTok: https://tiktok.com/@mplph_official 
YouTube: https://www.youtube.com/MPLPhilippines
MPL MY Facebook: https://www.facebook.com/mplmy.official
Instagram: https://www.instagram.com/mplmy.official
TikTok: https://tiktok.com/@mplmy 
YouTube: https://www.youtube.com/@MPL-Malaysia
MPL MENAFacebook: https://facebook.com/mobilelegndsgameAR
Instagram: https://www.instagram.com/mlbbarabicofficial
TikTok: https://tiktok.com/@mobilelegendsarab 
YouTube: https://www.youtube.com/@mlbbmena
MPL KH Facebook: https://www.facebook.com/mplkh.official
Instagram: https://instagram.com/mplkh.official 
TikTok: https://tiktok.com/@mplkh.official 
YouTube
https://www.youtube.com/@mobilelegendsbangbangcambo4981
MPL SG Facebook: https://www.facebook.com/mpl.sg.official
Instagram: https://www.instagram.com/mpl.sg.official/
TikTok: https://tiktok.com/@mplsingapore
MM Facebook: https://www.facebook.com/MobileLegendsEsportsMyanmar 
YouTube: https://www.youtube.com/@mobilelegendsbangbangchann6106
TR Facebook: https://facebook.com/MobileLegendsGameTR
Instagram: https://www.instagram.com/mlbbespor
TikTok: https://www.tiktok.com/@mobilelegendstrofficial • YouTube: https://www.youtube.com/@mobilelegendstr
LATAM Facebook: https://facebook.com/MobileLegendsGameES
Instagram: https://www.instagram.com/mlbbesportses
TikTok: https://www.tiktok.com/@mlbbesesports
YouTube: https://www.youtube.com/@MLBBLATAM
BR Facebook: https://www.facebook.com/mplbrazil 
Instagram: https://www.instagram.com/mplbrazil/
TikTok: https://tiktok.com/@mplbrazil 
YouTube: https://www.youtube.com/mplbrazil
SA Facebook: https://facebook.com/mlbbnppage 
YouTube: https://www.youtube.com/@mlbbnepalofficial
NA Facebook: https://facebook.com/MobileLegendsNorthAmerica 
Instagram: https://www.instagram.com/mlbbnorthamericaofficial 
TikTok: https://tiktok.com/@mobilelegendsnaofficial 
YouTube
https://www.youtube.com/MobileLegendsNorthAmerica
EECA Telegram: https://t.me/mlbbesports 
VK: https://vk.com/mlbbesports
TikTok: https://www.tiktok.com/@mlbbcis 
YouTube: https://www.youtube.com/@mlbbcis
Mekong Facebook: https://facebook.com/MCCMEKONG
MongoliaFacebook: https://www.facebook.com/gaming/mlbbmnpage
Facebook: https://facebook.com/esn.esportsnetwork
YouTube: https://www.youtube.com/@mobilelegendsmn

AGBrief Editorial
AGBrief Editorialhttps://agbrief.com/about-asia-gaming-brief/
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.

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