JCM Global (JCM) is elevating the arrival experience for poker enthusiasts at FireKeepers Casino Hotel in Battle Creek, Michigan, where its cutting-edge DSS CLEAR display delivers a striking first impression and sets the tone for a premium, immersive poker environment.
Poker News named the FireKeepers poker room one of the best poker rooms in the U.S., and the new CLEAR wall display outside of the poker room ups the ante on fun.
The CLEAR installation raises the stakes and acts as a window, wall, and advertisement between the poker room and the casino floor, allowing players to see the action on both sides of the visual divider. The expansive CLEAR wall stretches an impressive 16.5 feet wide by 9 feet high and has a pixel pitch of 8mm for crystal clear visibility that captivates guests from every angle.
The content on the CLEAR wall at FireKeepers is as engaging as the technology itself, ranging from the classic dogs playing poker scene to current poker promotions, including daily tournament action, the $1,000,000 Guaranteed MSPT (Mid-States Poker Tour) tournaments, and casino promotions and branding.
The installation is the latest milestone in a long-standing technology relationship between JCM and FireKeepers. Currently, JCM’s iVIZION bill validator, GEN5 thermal printer, ICB Intelligent Cash Box system, and FUZION system are exclusively deployed across the casino floor, reinforcing FireKeepers’ commitment to innovation and guest experience.
“FireKeepers has been an outstanding partner to JCM Global, and we’re proud to support their continued growth by adding our transformative digital signage to their technology road map,” said Dave Kubajak, JCM SVP – Sales, Marketing & Operations. “We work closely with each customer to understand their needs and their goals, so that we can provide industry-leading solutions that help achieve them, and our collaboration with FireKeepers is a great example of that philosophy in action.”
