Zitro’s “Serious About Fun” campaign isn’t just a tagline, it’s a business strategy. Knowing that exceptional player experiences are the key to operator success, Zitro meticulously designs every title to maximize gameplay, performance, and engagement. Now, the culmination of that relentless dedication is set to take center stage at the 2026 G2E Las Vegas.
This year, the company is backing that statement with its biggest showcase to date. At its new, expanded booth in a premium location on Fremont Street, visitors will find a diverse lineup of new games across Zitro’s two proven-performing cabinets, FANTASY and CONCEPT, including a display of new content for the company’s historical horse racing (HHR) games.
The showcase highlights the continued evolution of both cabinet lines, with new sign packages and a diverse wave of game releases designed to offer operators more variety than ever before. From different mechanics and features to distinctive themes and gameplay experiences, the portfolio has been built to appeal to a broad spectrum of players while giving casinos greater flexibility across their gaming floors.
The FANTASY cabinet continues to grow with four standout new games—Wild Origins, Legendary Hammer, Tails on Rails, and Kephris Relic—joining proven performers Lion Falls and Brave Dragon, which continue to deliver strong results across multiple jurisdictions. Meanwhile, CONCEPT welcomes a wide range of new titles, including Penguin Party, Funny Bunnies, Clover Paddy, Jin Ken Express, Hammy Heist, Legendary Sword II, Spell Realm, Kakusei, Stack Universe, Willy & Wallas, and many more. Together, they reflect the breadth and diversity that have made the cabinet a favorite among operators.
Zitro Digital will also take center stage at G2E, showcasing a portfolio that combines fan-favorite titles from Zitro’s land-based offering and content developed exclusively for the digital channel. Headlining the lineup are Legendary Sword II, Ancient Link — Roma, River Gold Wealth — Hudson, and the Christmas-themed title Candy Cane Delight.
The event marks a key moment as Zitro Digital prepares to expand its footprint and lay the groundwork for its strategic entry into the U.S. iGaming market.
“Every year, we ask ourselves how we can continue expanding our offer in ways that create more value for operators—through greater variety, innovation, and even more opportunities to engage their players,” said Derik Mooberry, CEO of Zitro USA. “This year’s showcase reflects the depth of our portfolio, the momentum behind both FANTASY and CONCEPT, and the incredible work our teams have put into bringing it all together. When operators visit our booth, I want them to see a company that’s investing in the future, listening to its customers, and constantly finding new ways to help them succeed. That’s what “Serious About Fun” means to us. We take the work seriously so our customers—and their players—can simply enjoy the results.”
Industry professionals and media are welcome to join Zitro at G2E Las Vegas to explore the new portfolio. You can find the team at their brand-new booth, 3258, from September 29 to October 1.
