MGM Resorts International has appointed Daniel Yang as its Chief Customer & Innovation Officer. Before joining MGM, Yang served as the Chief Strategy Officer for Aristocrat Leisure Ltd.

According to a press release on Thursday, MGM Resorts notes that Yang will lead and advance the company’s global consumer success strategy, with a focus on ‘maximizing growth and profitability at the intersection of digital technology and the guest experience’.

MGM Resorts is the parent of Macau casino operator MGM China Holdings Ltd.

“Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way,” said Bill Hornbuckle, CEO & President of MGM Resorts International.  

“Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development.  We’re excited to have him as a member of our leadership team,” noted the executive.