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Comtrade Gaming announced first US Platform deal with G3 Esports


Comtrade Gaming, a leading provider of online gaming technology, has announced a partnership with G3 Esports, which is their first entry into the USA with a Platform deal for them. The deal will see them providing G3 Esports with Comtrade’s iGaming Platform – iCore and backend technology for G3’s upcoming betting product aimed at gamers.

“When choosing partners for our forthcoming Esports platform, it was critical to find organizations that understand what is required to safely and responsibly operate a regulatory-compliant platform,” said Anthony Gaud, G3 Esports CEO.

“Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”

Comtrade Gaming delivers value-driven technology solutions. iCore is one of the leading iGaming Platforms already used by world’s largest gaming companies.

Expanding to the American market is a huge milestone for Comtrade Gaming. Once launched, G3’s new wagering platform will leverage Comtrade’s enterprise-level services, such as player account management, real-time bonusing, dynamic segmentation, real-time push messaging and many more player engagement tools.

“We are absolutely thrilled to be working with G3 Esports and providing their igaming platform” said Steven Valentine, Chief Commercial officer, Comtrade Gaming. “It’s very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground.

They have assembled a team of leading experts in many fields and we are very proud that this is our first platform partnership in the USA. At Comtrade we specialise in igaming platform technology for leading operators where player retention and lifetime value is key. This allows our operators to focus their efforts on marketing, knowing that their backend technology is all taken care of. 

G3 Esports was founded by Anthony Gaud, an Emmy Award-winning entrepreneur and media executive with 25 years of experience working with top-level entertainment, gaming and technology companies and Jim Hammerstedt, a private equity manager with experience raising capital for technology-based companies.

Gaud’s professional history is highlighted with significant partnerships with The Walt Disney Company, NBC/Comcast, Microsoft Games, Hasbro, and Nexon South Korea.

Felix Ng
Felix Ng
Felix is the Asia Editor and Events Director of the Asia Gaming Brief. He has over a decade of experience developing conferences for industries including gaming, telecoms, investment, biotechnology, and mining. Felix covers gaming technology and innovation and is passionate about developing engaging and eye-catching content for the industry.