INSPIRE Entertainment Resort announced that it will run the ‘NAVER Happybean Double Donation’ campaign throughout May.
The NAVER Happybean Double Donation campaign follows a double-matching format, where INSPIRE contributes an equal amount to donations made by online participants, effectively doubling the total contribution. The campaign aims to raise a total of KRW 54 million, which will be used to support underserved groups, including children, women, seniors, and abandoned animals.
Donations can be easily made through the NAVER Happybean online platform. In addition, INSPIRE will create multiple onsite touchpoints to encourage visitors, including QR codes placed in lobby waiting areas and campaign posters displayed on in-room TVs, allowing guests to engage during their stay. Donation receipts will also be issued for year-end tax deductions and applicable tax benefits.
A total of nine donation funds will be available as part of the campaign, allowing participants to choose their preferred cause. Notably, the beneficiary organizations were selected through a vote by INSPIRE employees, adding further meaning to initiative. Key beneficiaries include the Korea Pediatric Cancer Foundation, INCA Happy Dog World, Miral Welfare Foundation, HelpAge Korea, Youth Voice, World Friends, Aitteul Children Care Center and G Foundation.
An INSPIRE official said, “In celebration of Family Month, we planned this campaign to promote meaningful giving together with our guests.” The official added, “INSPIRE will continue to support local communities and vulnerable groups through various forms of sustainable social contribution activities.”
Meanwhile INSPIRE has been actively engaged in employee-driven CSR initiatives, including the Happiness Box volunteer program supporting children at risk of food insecurity during the Lunar New Year holiday. The resort also continues to foster community engagement through various programs such as resort experience initiatives for local children, as well as educational and scholarship support.
