The Singapore Tourism Board, Marina Bay Sands & UOB have unveiled a collection of new experiences for local visitors and international tourists.
The partnership between the three organizations is designed to revitalize the Marina Bay area and attract visitors from the city state and further afield. It will see the launch of over 50 new lifestyle and entertainment experiences involving more than 19 stakeholders that include hotels, retailers, restaurants and other attractions in the area.
The initiative combines the marketing strategies of all three brands, including Singapore’s globally used “Made in Singapore” campaign, and also introduces a new campaign slogan called “Masterpieces. Made in Singapore”. It is aimed towards key markets that include Indonesia, Japan, Korea, Malaysia, Thailand, Vietnam, as well as Singaporean locals, and wants to showcase unique and exceptional experiences only available in Singapore.
Things will kick off in February, with a 1,500 drone light show celebrating the Lunar New Year along the waterfront at 8pm on certain dates, followed by the “Spectra – A Light & Water Show”.
The campaign also aligns itself with key entertainment events in the city, such as the Taylor Swift | The Eras Tour and Rod Stewart’s “Live in Concert, One Last Time” tour. Customers of UOB and Marina Bay Sands will be able to enjoy special packages ranging from hotels with prime views of the drone show to dining experiences at renowned eateries.
