Sportradar to be distribution partner for Asian Football Confederation

Sportradar said it has entered a partnership with the Asian Football Confederation to become the official video and data distribution partner for national team and club competitions.

These include the AFC Asian Cup in China in 2023 and the AFC Champions League. The contract spanning eight years, allows Sportradar to use and distribute audio-visual content and AFC match-related data.

“We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership,” CEO Carsten Koerl. “This puts us in an unrivalled position that will showcase a wider range of services we have to offer to engage more sports rights holders in the region.”