BBIN established its charity brand, “The Gaming Beat Charity” (TGB) in 2018. It has actively participated in important global issues and cooperated with major charities to implement corporate social responsibility with practical actions, endeavoring to make contributions to society.
TGB Charity has released its latest brand video of 2021 to tell stories of four different characters, interpreting the dilemma that the world is facing and using low-saturated tones to bring out the urgency of the issue. Will the girl in the dry land jump off the springboard eventually? What is the boy looking at the distant place waiting for? Why is the old man waiting near the withered tree? Will the woman who wakes up in the polar areas survive from the crisis? All the answers are in the video, we invite you to explore together.
The symbolic color “hot pink” is used constantly throughout the film to show the spirit of infinite love. With the heart symbol, infinity and game elements, TGB Charity’s logo thoughtfully conveys the spirit of “Think big, Give beyond”. Through diversified projects and activities, BBIN & the Charity will continue to increase the public’s attention towards charitable events, and make good deeds more fun!