Aristocrat said it has signed an exclusive multi-year licensing accord with The National Football League (NFL) to build land-based NFL-themed slot machines, as well as a non-exclusive agreement for virtual games.
The partnership, which is the first of its kind for the U.S. football league, will provide the NFL an opportunity to further drive fan engagement through a new gaming experience. The NFL-themed slot machines, which will offer fans the ability to customize their experiences based on their favorite teams, are expected to hit casino floors during the 2023 NFL season.
“At Aristocrat, we are changing the game. In that spirit, we are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership,” said Hector Fernandez, President of Aristocrat Americas and EMEA. “Fans worldwide love watching the NFL, and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond.”