Aristocrat Gaming, a top-tier global provider of slot machines and hardware, has announced a partnership with Studio City, a Melco Resorts & Entertainment majority-owned property in Macau, to introduce Dragon Zone, a unique player experience in celebration of Golden Week this October.
The artfully designed installation takes inspiration from the art of Chinese papercraft to bring to life a unique player experience complete with bespoke designs and a full fleet of the latest games by Aristocrat Gaming.
Featured in the zone is the award-winning Dragon Link™ game along with other newly released Aristocrat Gaming titles, including Bao Zhu Zhao Fu™ Red Festival and Blue Festival, blending traditional artistry with modern gaming technology, the zone offers a seamless fusion of an indoor gaming environment with the natural beauty of the outdoors, reflecting the seasonality, colours, and textures of Asia.
“We’re excited to partner with Studio City to launch this experience for all players during Golden Week” said Emily Schmitt, VP of International Marketing at Aristocrat Gaming.
“The team at Studio City share our focus in redefining the traditional gaming experience to drive player demand and loyalty in this market. What we’ve developed together is a blend of creativity, strategic thinking and differentiation,” Schmitt added.
Kevin Benning, Senior Vice President and Property General Manager of Studio City, commented: “The guest experience is central to everything we do, and it’s important that an innovative and memorable experience extends beyond the games on our floors. Working with Aristocrat Gaming to create such a unique experience enables us to bring this vision to life, offering an exclusive and engaging environment that sets us apart in the market, complete with popular Aristocrat games.”
The Dragon Zone opened on 21 September 2024 at Studio City in Macau and will be accessible to all players who visit the property during Golden Week and beyond.
