Sands China has launched Community Revitalization Programme 2.0 for Rua das Estalagens and held its first public briefing session at The Londoner Macao to support the Macao SAR government’s community-based economic development efforts and help local entrepreneurs and SMEs explore new business opportunities.
The session that drew nearly 100 aspiring entrepreneurs and SME representatives reviewed the achievements of the first Entrepreneurship Recruitment Programme and introduced the upgraded Entrepreneurship Recruitment Programme 2.0 and the new Shop Rebranding Programme, built on the principle of “integrating the old with the new, bridging the past into the future.”

Under the Entrepreneurship Recruitment Programme 2.0, applicants investing at least MOP 300,000 may receive subsidies of one to two times their investment, capped at MOP 1 million, based on creativity, market potential and team experience. The Shop Rebranding Programme supports existing Rua das Estalagens merchants with brand upgrades, offering subsidies of one to three times a minimum MOP 50,000 self‑investment, capped at MOP 500,000.


Representatives from government departments and public utilities provided guidance on policy support, licensing, compliance, electricity and water arrangements. Speakers highlighted key schemes such as the Young Entrepreneurs Aid Scheme, SME Aid Scheme, and the upcoming one‑stop licensing system taking effect July 1. A Q&A session allowed attendees to clarify operational and regulatory concerns.
Sands China will continue offering free public activities during the application period, including SME training on May 14 and Rua das Estalagens Open Days on May 15–17 and June 12–14, supporting both new entrepreneurs and existing merchants in upgrading their businesses.

The programme is organised by Sands China with the Macao Chamber of Commerce as co‑organiser and the Secretariat for Economy and Finance as advisory body, supported by multiple government departments, public utilities and financial institutions under Sands China’s F.I.T. SME support framework and the Sands Resorts Incubation Center.





