ODDS Group, unifying four other brands, took part in ICE London 2023 as Headline Sponsor during the event’s 16th edition. UltraPlay, NFT Pay, Odds.gg, and Galaxy.bet, all part of ODDS Group, were showcased by their respective teams throughout the event.

ICE London 2023 is one of the biggest B2B gaming events held in Europe and the ODDS Group team is happy to have taken part in it.

Similar to previous years, ICE London was held in the ExCel London Events Center, where gaming professionals from around the globe had the chance to connect with each other. The event welcomed more than 40 000 unique attendees, surpassing previous editions of ICE London by thousands.

But ICE wasn’t the only treat awaiting the team’s arrival. It was preceded by the International Gaming Awards (IGA). ODDS Group took an award back home, which recognized UltraPlay as eSports Innovator of the year. Mario Ovcharov, CEO of UltraPlay, shared his thoughts on the award: “I would like to say “thank you” to our team, our partners, and our supporters. Going up on that stage, taking a hold of the award – it never gets old”.