The SOFTSWISS Jackpot Aggregator, a comprehensive player engagement solution, reported a 2.6-fold increase in bets participating in jackpots last year. This indicates the intensity of operators’ use of jackpots and underscores a surge in player interest in these mechanics.
Specifically, bets participating in jackpots demonstrated steady quarterly growth, increasing by 165 percent from January to December 2023. By the end of the year, the total amount of these bets reached €6.396 billion ($6.95 billion). The number of jackpot campaigns increased by 3.8 times compared to 2022, totaling 230.
The Jackpot Aggregator achieved a milestone in 2023 as the number of brands leveraging its jackpot solution tripled from the beginning of the year. By the end of the year, there were over 70 active brands, reflecting a substantial increase in market confidence and interest in the product.
The Jackpot Aggregator introduced a new network campaign called the Prime Jackpot. Launched in 4Q23, this innovative feature swiftly attracted significant interest from players across various casinos.
According to the press release, this network jackpot allows operators to join shared prize pools. All rewards are paid from this pool rather than by a specific brand operator. This approach helps provide more significant rewards to attract more players, increase their engagement and loyalty, and optimize operator costs.
