Leading esports entertainment company BLAST has renewed and expanded its partnership with Shikenso Analytics, strengthening its commitment to delivering world-class sponsorship measurement solutions for brands across its global tournament ecosystem.
Having worked together since 2023, BLAST and Shikenso have built a strong foundation for data driven brand evaluation and fan engagement insights. Through this new multi-year agreement, Shikenso Analytics will continue to track and analyze brand visibility across BLAST’s flagship events, including BLAST Premier, RLCS, FNCS, BLAST Slam, BLAST R6, and the BLAST.tv Austin Major.
By integrating Shikenso’s AI-powered video and social analysis tools, BLAST will deliver richer performance metrics to partners, unlock deeper fan engagement insights, and maximize brand sponsorship value.
James Brown, Commercial Director at BLAST, said: “Since partnering with Shikenso in 2023, we’ve seen firsthand the impact of deeper sponsorship data and faster insights. Expanding the scope of our collaboration was a natural step as we look to provide even greater value to our partners across more of our events. 2025 is a blockbuster year for BLAST — branching across four continents and with multiple partners onboard, we’re looking forward to providing our partners with extensive data.”
Arwin Fallah Shiraz, Co-CEO & Co-Founder at Shikenso Analytics, added: “Our work with BLAST continues to set a high benchmark for sponsorship analytics in esports. We’re proud to expand this partnership and to deliver even more actionable insights that help drive measurable growth for BLAST and its partners.”
