Shikenso Analytics, the AI-powered sponsorship analytics specialist for sports and esports, announced the renewal and expansion of its partnership with German esports giant Eintracht Spandau.
The ongoing collaboration reflects a shared commitment to innovation, measurable media value, and enhanced partner visibility.
Formed in 2021, Eintracht Spandau quickly rose the ranks to establish itself as a top German esports team under the leadership of Maximilian “HandOfBlood”: Knabe. Fast forward to the present, Spandau is now a regular at tournaments such as EMEA Masters and Prime League Pokal.
Under the renewed partnership, Eintracht Spandau leverages several key Shikenso solutions to optimize brand exposure, measure media values, and maximize sponsorship ROI:
- Social Media Analytics: Measurement and valuation of brand exposure across multiple social platforms.
- Video Analysis: Tracking and valuation of visible brand placements during live broadcasts and digital content.
- Voice Analysis: Unlock the power of words along with context and capture brand mentions.
Hendrik Ruhe, Co-CEO at Eintracht Spandau, remarked: When we call ourselves a content team, we imply that we create narratives, protagonists, and live shows in order to build social relevance—relevance that is worth partnering with and paying for as a brand. Demonstrating the value of this partnership is no easy task. That’s why Shikenso has been a key partner from day one—helping us make our efforts measurable, transparent, and ultimately meaningful for our brand partners. Their reliable analytics provide the foundation we need to turn creativity into credibility.”
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics, added: “Eintracht Spandau represents the perfect blend of performance, personality, and professionalism in esports. It’s a privilege to help fuel their growth and bring deeper value to their commercial ecosystem since 2022.”